Bulgari has named Rosie Huntington-Whiteley as the new face of its accessories line. The Roman jewelry and watch house has named the beautiful British supermodel and actress as the Brand Ambassador for the brand. Rosie will be in Italy this week to shoot her first digital campaign for Bulgari, as the entire clothing world heads into Milan Fashion Week.
“My mother worked in a jewelry shop for many years, so she always had this real authentic love for jewelry, and I remember her and I would look through old books of jewelry and books of jewelry that were going into auction,” she told WWD on Friday.
“Bulgari for her was always one of her favorite designers, because Liz Taylor was such an iconic part of the brand and she loved Liz Taylor. And so that’s how I have a connection with it from quite early on in my childhood, because that was our bonding time in many ways,” she added.
Mireia Lopez Montoya, managing director of the accessories business unit at Bulgari, said it chose Huntington-Whiteley because of her versatility.“Whether she is wearing a T-shirt and jeans, or on the red carpet, she always has a chic attitude that we like. She is somebody who can embody the essence of Bulgari with many attitudes,” said the executive, adding that the “Mad Max: Fury Road” star would appear in campaigns for items including handbags, eyewear and silk scarves running online and in-store.
Rosie confessed that these days, she doesn’t venture out looking less than camera-ready.
“I’m going to be photographed, whether I like it or not, and that certainly makes you aware of how you leave the house. And I try to see it as a positive thing, that it gives me the opportunity to put a smart outfit on everyday. I think there’s worse things than that, and then behind closed doors I can be relaxed and enjoy that time as well,” she said. “But yeah — the days of wearing sweatpants and a hoodie out to grab a coffee are kind of over.”